Just in case you haven’t heard of Twitter Flight School, the social media platform is not diversifying into teaching would be pilots to get their license. But the metaphor is meant to signify what the school will help you accomplish in terms of marketing your small business.
When Twitter Flight School was first launched in 2014, it was exclusively available to ad agencies. The company was looking to help them leverage the full potential of Twitter (NYSE:TWTR) for their marketing campaigns, while demystifying the platform with easily accessible lessons. In January of 2016 Twitter Flight School was rolled out for everyone else. This means you can now take the course and confidently develop Twitter marketing campaigns for your small business.
Inside Twitter Flight School
The free online program is available in 16 languages with an interactive curriculum. An Executive Leadership section has a course called Twitter for Executives and the Marketing Leadership section has the following four topics:
- Twitter 101
- How to create and manage objective-based campaigns
- How to integrate Twitter into a TV campaign
- How to drive website traffic and conversions
The course has modules that take 10–15 minutes to complete, starting with Twitter 101. They are designed so you can complete them at your own pace to get a full understanding of the marketing capabilities of Twitter. At the end of each one, you will take a test.
When you complete the course, you get a badge that can be displayed on your e-mail signature or LinkedIn profile, along with a printable certificate.
There are also additional modules called Deep Dive Courses on:
- Twitter Amplify
- Optimize at scale with Twitter Ads
- Twitter and TV
- Driving Website Clicks and Conversions
- Video on Twitter
These modules also only take 10 to 15 minutes each.
In addition to the courses, there is an extensive resource library with many tips on how to develop campaign ideas and prepare for meetings with downloadable presentations. You will be able to access Consumer Insights and Research, Products and Tools from the library to reinforce the lessons you have learned from the modules.
The process is straight forward and very simple. Go to the Twitter Fight School page and sign in with your Twitter account. You then select the ‘flight path,’ Executive or Market Leadership, and click on the corresponding modules. It is that easy!
Although President Donald Trump has made Twitter more visible than ever, the company is still trying to find ways to better monetize the platform and increase its audience. In the meantime, it is important to note there are around 70 million active users in the US, with the rest of the 313 million plus users dispersed globally.
With this course — which again is free — you can learn valuable skill sets that will allow you to reach 313 million potential customers.