There’s a reason most children’s books are filled with pictures.
Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated concepts better than text alone.
Whether you’re reading The Very Hungry Caterpillar or a blog post, the lesson remains the same. For one, visual content increases memory recall. What’s more, articles with images every 75–100 words tended to get double the social media shares of articles with fewer images in a BuzzSumo analysis. So needless to say, visuals such as infographics, videos, or images should be integrated into your content marketing strategy.
There are a few hurdles to creating and promoting visual content, but there are big payoffs, too. Venngage surveyed 300 marketers to learn about their visual content marketing strategies in 2016 to predict trends for 2017. Overall, the marketers surveyed recognize the immense value of creating visuals to increase content quality and engagement but struggle with finding the time and resources to do it well. Read more marketing statistics and trends for the year ahead in the infographic below.