How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.

It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

In fact, reducing your website’s page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. Up to 79% of customers who are dissatisfied with a website’s performance say they’re less likely to buy from the same site again. But can big business issues actually be solved simply by shaving off a few milliseconds on your website’s page load time?

To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time

Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time.

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